I always look forward to Pantone’s reveal of their Color of the Year. Some years I think they’ve hit a home run (hello Greenery in 2017), while other years I could do without (2021’s Ultimate Gray). They’ve assigned Viva Magenta to 2023 and I’m a fan! The Pantone website credits the color for being “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

I feel like it’s my color-loving duty to share Viva Magenta outfit ideas in case you want to celebrate the hue this year. Admittedly, it’s tough to find pieces in the exact shade as it’s pretty specific, but I tried to include items that could fall in the same color family. It’s a reddish hue with shades of pink and sometimes even purple tones. The styles I found are categorized as magenta on their respective websites, although you’ll see they range in colors.

I think Viva Magenta is a good year-round color and can be easily worn in all four seasons. You can pair this color with neutrals to make it the star of the show, or complement it with blue or even purple. When I think of possible color pairings with Viva Magenta, I think you can truly make anything work if you’re willing to experiment!

Although today’s post is all about wearing this vibrant magenta color, I also think this would be a fabulous color in your home. Whether it’s an accent wall or decorative throw pillows, seeing this color every day would instantly brighten my mood.

How are you feeling about the 2023 Pantone Color of the Year?!

Viva Magenta Outfit Ideas

Click on the images below to shop each item.